emma methodological video

emma (Enhanced Media Metrics Australia) is Australia’s new cross-platform audience insights survey.

The new measurement survey has been developed for The Readership Works by independent research company Ipsos MediaCT, global leaders in local audience measurement.

emma’s methodology is world-leading, surveying 54,000 people a year, seven days a week using sophisticated survey techniques.

emma will provide data for more than 600 newspapers and magazines, including over 150 community titles and over 250 regional titles.

emma enables advertisers and media agencies to paint richer, more contemporary consumer portraits with total confidence in the data.